PUMA IGNITE ULTIMATE

Shanghai, China (January 14, 2016), the world's leading sports brand PUMA with its most energy running shoes IGNITE Ultimate debut Shanghai Century Park. At the same time, three days of "a run to wake up" test run is also a grand opening, in the cold winter to detonate the city night run heat. Night drooping, running up to people at the same time put on the colorful dynamic IGNITE Ultimate, with a hearty night running to awaken hidden in the tired body of vitality. In addition to runners, today's "a run to wake up" also attracted a new vest line "goddess" Yuan Shanshan portrait to help out, a professional equipment she led the people running together in the stars filled with passionate night driving passion.

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As the premier sports brand, PUMA has been committed to promoting a positive sport in the public. The "one run on the wake" of the test run theme is also born in this concept. "A run on the wake" represents a free, wonderful and full of exciting night run experience. People in the city experienced a busy day, the body and mind are falling into sleep. PUMA is designed to encourage urban people to put aside the ordinary, beyond the peak for the ultimate goal, with the power of running to wake themselves, the release of the heart of the desire for faster.

"A run on the wake" of the test run through the PUMA ingenuity of the design can also be described as fun. When running up to people jumped from the starting line, a group of PUMA night cat also took advantage of the night waiting for an opportunity to get out. They fit the match group, respectively, 35 minutes, 45 minutes and 55 minutes of the results break through the end. The PUMA bold innovation, the elements of the pursuit of racing into the night run into a change in the past with the leader of the leading mechanism - PUMA night cat every catch up with a runner will be in his side shaking bells to remind the acceleration. Such a novel rule can not only help runners to understand their own speed, but also always encourage them to put away the exhaustion, with the speed of the extreme feelings of the night run.

"Goddess" Yuan Shanshan arrived at the end after the excitement to address the fun. "I have always had the habit of exercise, not just to practice the vest line, the movement can keep me in the best condition. Today ran very easy, PUMA night cat's haunted me surprise in the same time also urged me Running faster and running farther in the day the fast-paced work will always nourish the sleepy lazy emotions, and the night run is very suitable for modern life form, a run to wake up!

In today's test run, PUMA also provides professional services for the runners, in particular, invited professional coach to run the warm-up and post-match training, the correct guide to runners after high-intensity exercise how to restore muscle state, to avoid Unnecessary movement damage.

The "one run on the wake" test run will last three days. 15, active in every corner of the city running the mission will be friends, together, with the power of running to wake up tired body and mind; 16, test run activities will be open to love ordinary consumers, through PUMA official WeChat and Microblogging platform for the training of people will have the opportunity to participate in them. All finished runners are available PUMA limited edition T-shirt one.

Following the introduction of IGNITE running shoes in 2015, PUMA launched the latest shoes - PUMA IGNITE Ultimate. The use of innovative IGNITE FOAM and unique PU mixed materials, in each exercise can bring the ideal comfort and energy feedback. At the same time, IGNITE Ultimate in the end of the height of the upgrade, and the use of three-dimensional chevron pattern design, bringing excellent cushioning effect and rebound ability, so that running longer duration, help runners run further.